What We Built While We Were Quiet

1 min read

It has been a long time since anything new appeared on this page. That was deliberate.

The questions I wrote when I started sharing thoughts were real. The problem was that answering them properly required more than a point of view. It required lived work. It required methods we could not buy off the shelf. And it required doing that with clients who had every right to challenge us when something did not stand up.

That is how most of the last three years have been spent.

We worked with a small number of large PLC organisations in the UK, US and Australia, mostly around succession, senior leadership risk and market visibility. They let us test ideas inside live programmes where the consequences of being wrong were not theoretical. The work changed us because it had to.

The clearest thing to emerge from that period is a capability we now call Optics.

In plain English, Optics gives a client a live view of a leadership market using public, self-declared signals. Not a shortlist. Not a market map that goes stale a week after it is presented. A living picture. Who is becoming more visible. Where capability is concentrating. What kinds of teams are taking shape. Where risk may be building. Every output carries its evidence trail. That was non-negotiable.

So was the discipline around it. We built on Azure. We invested earlier than most companies our size would have chosen to in security, governance and auditability. That meant designing towards ISO 27001, the newly announced ISO 42001 and SOC 2 from early on, and carrying the BCorp work into the bones of the business rather than leaving it at statement level.

Today, Optics is live inside the FTSE 100. That matters to me less as a milestone than as a test. The questions that pushed me out of search now sit inside real decision-making, where the standard is higher, and the consequences are real.

We went quiet because we were still earning the right to speak with more certainty. I think we have started to do that.

The Author

James Nash

James is the founder of inBeta. He has spent fifteen years working with boards and senior leadership teams at global and publicly listed companies on succession, talent, capability, and leadership governance. He holds executive education from Saïd Business School, University of Oxford, in Artificial Intelligence (including Audit and Ethics), Executive Leadership, Strategic Innovation, and Executive Finance. He founded inBeta because he kept watching boards make their most important decisions on instinct, narrative, and incomplete information, and believed the evidence base existed to do it differently. James is a certified AI Auditor, AI Ethicist, and AI Professional (CAIA, CAIE, CAIP; Oxethica), and a certified practitioner in CliftonStrengths (Gallup), Hogan (including PBC 360), FIRO-B, and Cultural Intelligence (CQC).

Academic Journal

Our research.
Published.

We are preparing our first academic publication on leadership intelligence, board governance, and evidence-based succession. Register below for early access when it publishes.

Summer 2026

Academic Journal

FTSE100, Fortune 500, and ASX boards already
use it.

We are preparing our first academic publication on leadership intelligence, board governance, and evidence-based succession. Register below for early access when it publishes.

Summer 2026

Academic Journal

Our research.
Published.

We are preparing our first academic publication on leadership intelligence, board governance, and evidence-based succession. Register below for early access when it publishes.

Summer 2026

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